Growing up in Belgium meant cycling was in our blood from the start. Be it going to school or meeting up with our friends, the bicycle became part of our identity. However, growing up in urban environments we experienced the risks associated with cycling at first hand. It is these experiences that made us decided to create uniquely designed lights with safety in mind so that the barrier to cycling would be completely eliminated.
“One of the things that grinds my gears, being a frequent cyclist, is cars passing too close. With RIDR Lights I feel like cars get a clear signal where it’s safe to pass.”
“Riding bikes has so many benefits, everyone who has the possibility should do it. Cars still dominate the road these days, this must change. Until then we want to reduce bicycle related accidents with our innovative lights.”
“Being visible is so important for my safety on the road. That’s why I just love our RIDR Lights. With the additional lasers, it creates a ‘Cycle-Safe-Zone’ around me.”
We want to reduce the barrier to cycling, and the biggest one is safety. We want to increase your safety and visibility.
Cycling is one of the most convenient easiest way to move around. So bike accessories should reflect this.